BeLive is a play on the word Believe. Pronounce it the same or as Be Live. This is a combination of two concepts. Believe is the keyword in my own personal mantra;
I Believe in me
I Believe in the goodness of everyone
I Believe that I will be well received
Believe in goodness, generosity, and gratitude. Think positively and will your dreams into reality. That is the Law of Attraction.
The other notion is Living in the Now by being present or alive in the present moment --- being completely aware and meditative, yet able to enjoy the experiences of life and your time spent (from waiting in line to riding a roller coaster) with all of your being.